Client: iBitz by Geopalz
Company: R/GA
I worked on the: Research, Interaction Design, Wireframing, Prototyping

The iBitz is a wearable fitness tracker catered to the family unit, with a particularly emphasis in the children's space. Through a combination of a BLE pedometer and a complimentary app experience, iBitz is a platform to help track and gamify steps — motivating kids to stay active on a daily basis, and giving parents the insights they need to keep their kids their healthiest.

Our team assisted Geopalz in completely re-vamping their brand identity, redesigning the look and game mechanics of the app, and structuring a strategic rollout plan for the complementary Geopalz web portal.