• Projects
  • Me

Grace LaRosa makes stuff.

  • Projects
  • Me

Inspiring kids to stay active through play.

Client: iBitz by Geopalz
Company: R/GA
I worked on the: Research, Interaction Design, Wireframing, Prototyping

The iBitz is a wearable fitness tracker catered to the family unit, with a particularly emphasis in the children's space. Through a combination of a BLE pedometer and a complimentary app experience, iBitz is a platform to help track and gamify steps — motivating kids to stay active on a daily basis, and giving parents the insights they need to keep their kids their healthiest.

Our team assisted Geopalz in completely re-vamping their brand identity, redesigning the look and game mechanics of the app, and structuring a strategic rollout plan for the complementary Geopalz web portal.

ibitz2-04.png
ibitz8-04.png
Screen Shot 2014-08-12 at 7.56.06 PM.png
Screen Shot 2014-08-12 at 7.56.15 PM.png
Screen Shot 2014-08-12 at 7.56.23 PM.png
Screen Shot 2014-08-12 at 7.56.31 PM.png
Screen Shot 2014-08-12 at 7.56.37 PM.png
Screen Shot 2014-08-12 at 7.57.23 PM.png
Screen Shot 2014-08-12 at 7.56.43 PM.png
Screen Shot 2014-08-12 at 7.56.51 PM.png
Screen Shot 2014-08-12 at 7.57.01 PM.png
Screen Shot 2014-08-12 at 7.57.10 PM.png
Screen Shot 2014-08-12 at 7.57.17 PM.png
Screen Shot 2014-08-12 at 7.57.41 PM.png
ibitz3-01.png
ibitz6-01.png