Client: L'Oreal Paris USA
I worked on the: Interaction Design, Wireframing, Prototyping, Strategy
The adaptive redesign of the L'Oreal Paris USA Platform transformed an outdated and broken Flash experience into a destination for personalized, just-for-her beauty—accessible anywhere, anytime, and on any device.
I worked with a small but mighty team of designers to map out the functionality and structure the new experience. My individual tasks revolved around developing an optimized site map, global navigation and nomenclature, homepage, product path, brand landing pages, checkout flow, notification system, and review writing process.
Our Creative Director David Womack talks more about the process over on MOBILEMARKETER.