Project: "Pieces", CMU School of Design
I worked on the: Concepting, Branding, Packaging, Product Design, Photography
Rogue is a conceptual upscale fragrance line for the modern lady and gentleman, inspired by the most notorious (and stylish) vigilantes of classic cinema and film noir. Designed from the ground up, channeling the personas of Bogart-and-Bacall and then some, it is a brand aimed at reflecting that indiscernable admiration the viewer carries for the antihero.
The final system included brandmark, packaging, laser-cut cork tops for vintage-style fragrance bottles, silkscreened matchbooks, labels, an 80-page perfect bound lookbook, and three A1 posters, all printed on UV paper and displayed in hand-constructed lightboxes.