http://grace-larosa.com/work daily 1.0 2025-10-05 https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1578952018983-BVJ29EMOTCT1Y934JDT3/home-experiments.jpg Work https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579023514053-39WWB48IOLJ4CSL21W5M/home-freelance.jpg Work https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1600104928865-3UIWEYKV6DGF971Z8NP1/home-nyt+audio.jpg Work https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1578952832728-OCNNBXJMLDON6JT4WX9Y/home-warby.jpg Work https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1578951180609-W00WRUH48Y9AM7B9IIIC/home-mwp.jpg Work https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579030858766-6CN7G0H9FIDWRGT1LNN4/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1578950734162-RZPI8S7EQZ7R50GME1F9/home-kids.jpg Work https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1578951277601-BHECIQBAYH9ZAQGYXCCF/home-wing.jpg Work http://grace-larosa.com/about daily 0.75 2025-10-05 https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/0e297278-ff7a-4f97-8202-a38b679cc3c4/EE6E50B8-E6EC-48F3-A7EC-8187D65C2CAF.jpeg About http://grace-larosa.com/the-wing daily 0.75 2025-07-16 https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579486645684-Z6QIKBYS86IBCQERBYNH/Wing-17.jpg The Wing Groups and matching helped members connect over shared interests. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579482070495-2XLT52NN08ML5CCEHRVH/Wing-6.jpg The Wing Symbols! Symbols everywhere! https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579482415774-8QNNAEE6O43XMWOGIIJ3/Wing-7.jpg The Wing The team refined our vertical and horizontal rhythm across the product. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579486663388-I5J0QPO5YY6OTCJZ3CH2/Wing-18.jpg The Wing Stakeholders and colleagues could see what we were up to via weekly email roundups. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579481772248-XUHO9MLQCWXIBBYSGI43/Wing-4.jpg The Wing Job descriptions were vetted and actively avoided language or expectations that might deter applications from marginalized groups. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579486485814-XKYVRC562JP9D5BIOQEA/Wing-13.jpg The Wing Design sprints included rapid prototyping and testing with members. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579482381503-IJKMAPULFZPTD07IZATC/Wing-5.jpg The Wing Each week, the team met in a ‘Design Jam’ to discuss milestones and catch up. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579483727278-3GMNCDL26S0S629GFRXK/Wing-12.jpg The Wing The three pillars of strategy informing our feature roadmap. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579486502424-SKEVJM94CADVFIQFWD7I/Wing-14.jpg The Wing The discovery phase of a project: caffeine, stickies, and sketchpads. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579486678709-UU6FQ5JH6QMMXUI3VAGC/Wing-19.jpg The Wing Cross-departmental, all-design initiatives. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579486628414-JBQDXFDY4LQ80FVJU63K/Wing-16.jpg The Wing We formed and tested hypotheses around engagement loops. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579483925550-D9DKOY10XS2B91VBN4B2/Screen%2BRecording%2B2020-01-13%2Bat%2B03.52%2BPM.gif The Wing We enabled prospects to configure membership packages via a fast, lightweight experience. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579477398514-EFVWMXKVCQO5IVKMC8N4/Wing-3.jpg The Wing Building clear scaffolding for design and insights was integral to providing role clarity, fair performance evaluation, and standardized hiring assessment. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579482714844-NUCN5TYTZDKACX2030AC/Wing-9.jpg The Wing We gave the public-facing site a fresh Contentful re-do, resulting in a 63% increase in clicks to apply. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579483202331-O2UI9DJIKUIUK9S3MXTO/Wing-10.jpg The Wing Color combinations were vetted to meet AA contrast standards. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579482033749-SZK4RLDJRRBBKT6BI33C/Wing-2.jpg The Wing One team, one dream: us at the end of 2019. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579483222980-TVYAZD6ECYLDDT9RRZNM/Wing-11.jpg The Wing We released new, lower friction application and confirmation flows. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579482443606-XX4HOEQB1L1WUFA8VAF0/Wing-8.jpg The Wing Components were prioritized and built out in Storybook. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579484361936-TABY5F3I8GBYTEE9VRJG/Wing-15.jpg The Wing Snapshots of our member job board, a feature released to help members hire and support one another’s ventures. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579486695589-LDDTCSNLOFQ0ERRJTY88/Wing-20.jpg The Wing Demos showcased work-in-progress, and inspired other teams to take the stage. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579033928240-9MS8221VN4ML22TF4RXV/Wing-1.png The Wing New Hire Task #1: Embrace the chaos http://grace-larosa.com/mobile-web-player daily 0.75 2020-01-22 https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579557940991-CGDWBPMRRLW8BN8ABAJE/Search-Proto.gif Mobile Web Player Prototyping in Portuguese! https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579556886028-P0JWZSCFB6CX25UO0XUK/canvas.gif Mobile Web Player Instant previews, rich media. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579559164265-VK35DM121L2Q1HB9SJIQ/Spotify-Kids-7.jpg Mobile Web Player We tested the experience with music listeners across São Paolo. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579540435404-OQDCES1KVN8QWE8YCAHQ/Mobile-Web-Player-1.jpg Mobile Web Player Before this project, the M.O. for any song link on mobile was to force you to download the app. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579559209048-VNVDWPQ0JTF7MPR9U8X1/Mobile-Web-Player-7.jpg Mobile Web Player Our facilitator, Paco, speaking with one of the research participants. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579555872179-5GK5YM3UUEXF4VW2Q1LG/Mobile-Web-Player-3.jpg Mobile Web Player A variety of early design concepts focused on serving mobile web’s target users. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579557346631-IW63UIUJ579TCPEDSO5W/Mobile-Web-Player-4.jpg Mobile Web Player Our guiding principle: every link leads to a listen. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579556983722-W1P8FNADVBLM623UI204/MWP+-+Prototype+4+-+Watch+Ad+to+Listen.gif Mobile Web Player New monetization (eg, watch ad to listen) https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579561514262-IM4CHAGI53X25IFJ4JFD/Mobile-Web-Player-8.jpg Mobile Web Player To ship faster, we prioritized which views to build out the gate. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579559176855-4SKOX4XNBEAAG67S2FWG/Mobile-Web-Player-5.jpg Mobile Web Player Experiment 1: As low-fi as it gets. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579555798081-SZTTZ07UEWEF1ANR6KX4/Spotify-Kids-2.jpg Mobile Web Player The four pillars of opportunity for the product. http://grace-larosa.com/warby-parker daily 0.75 2025-10-05 https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579633319984-ELVBZDSQTYUSWSK54SX0/giftcards-gif.gif Warby Parker Transitions in the gift card experience, which was a pivotal revenue driver in the holiday season. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579633194842-DUAWGM2UH76FIBKHC0GZ/Warby-4.jpg Warby Parker Each section of the website was improved based on usability and goals uncovered in user interviews. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579708813936-3M027BJFPOOM82JL9NXI/image-asset.jpeg Warby Parker The checkout flow for prescription lenses is more complex than you might guess, particularly since a ton of customers have outdated Rxs. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579709791726-KV49GNAI6HQNC6GSPM6B/image-asset.jpeg Warby Parker PDs are complicated, but adding examples of “correct” photos to the onboarding process helped reduce the fail rate of ones customers submitted to us. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579632343998-U9IXP9ZZF99HUPBGO0KF/Warby-2.jpg Warby Parker Warby’s first fluid canvas in action, achieving parity across devices. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579708910905-9SEH3N5YRYL75HWF0F3P/checkout-gif.gif Warby Parker Implementing float labels and focus states helped users stay oriented as they filled out their information. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579633181910-GC93KB9J1O1T8O85LM24/Warby-3.jpg Warby Parker The IA was restructured for findability. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579709107100-KGYAWTTDFVSI2HB0XU16/Warby-6.jpg Warby Parker The cart was visually refined and incorporated new express checkout methods. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579709075225-M46WAXI0U5M7Q3VUW5U7/hto-messaging.gif Warby Parker We also experimented with abandon cart reminders, motivating shoppers to pick up where they left off on repeat visits. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579632006269-T601G1SOBBUHTGMGMFJL/Warby-1.jpg Warby Parker The Home Try-On program was primetime for iteration. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579709981855-ZINQWCQJVU6NTMS0A6MP/Screen+Recording+2020-01-21+at+01.35+PM.gif Warby Parker https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579709901115-5QVRHVXED85YF45XDJ37/Warby-9.jpg Warby Parker http://grace-larosa.com/spotify-kids daily 0.75 2020-01-22 https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579561000165-O1LLPT5XE7XNYNLL8V4K/Spotify-Kids-6.jpg Spotify Kids This little guy was obsessed with Thomas the Tank Engine. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579534315038-QYGJDAE16BBI7QMAZ4FL/Spotify-Kids-2.jpg Spotify Kids If you’re curious how well I knew the words to the Coco soundtrack after this project, the answer is “by heart”. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579561023619-GOYFK3VWAXW2YLPPU65F/Spotify-Kids-7.jpg Spotify Kids A girl in L.A. helps us understand which characters she’d like for her avatar. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579536413137-UC02OTGNY318I6GPIIDJ/Spotify-Kids-4.jpg Spotify Kids We gave priority to a voice search path for younger children. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579536533873-TL295I6RRUP58QLTUCOZ/Spotify-Kids-5.jpg Spotify Kids Defining a family of color styles to support playfulness and customization. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579535476183-SK1OCNSE158X4PLGWMBI/Spotify-Kids-6.jpg Spotify Kids Diary studies with families were supplemented with in-home interviews in the US and Brazil. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579535935085-O0LPE1WG677PZMD61EGA/Spotify-Kids-7.jpg Spotify Kids Account setup and privacy settings are fully managed by parents. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579535187175-ZUH4ZLD0RAAONXKIJONO/Spotify-Kids-3.jpg Spotify Kids Highlighted views: Onboarding and avatar selection, Home, Voice Search, and Now Playing. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579533882883-CN88W39TECX7KNGQ3X1G/Spotify-Kids-1.jpg Spotify Kids Not all ages are created equal: we built in filters to support content across younger and older age groups. http://grace-larosa.com/freelance daily 0.75 2020-01-22 https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579723990857-U26XA0KKY9XLIVWHKV7O/Freelance-3.jpg Freelance We wanted a seller’s profile setup to be fun, fast, and intuitive. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579723946343-IZ2QDFAN6JF82OBPGRZW/Spotify-Kids-3.jpg Freelance Furniture is curated to help professional designers service their clients. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579723637917-PJ491BZFFJNG5C484W96/Freelance-1.jpg Freelance Helping users configure cross-category bundles was a big component of this UX challenge http://grace-larosa.com/photographs daily 0.75 2020-01-21 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https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579561899276-BSMRCRTJU8TMGURPFK3H/photo69.jpg Photographs https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579562253627-JZGDV9KUCHRMM3AJH1OL/image-asset.jpeg Photographs https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579541027861-MNMKYVECY0L5K772Z5LE/207311_1003142049974_1591_n.jpeg Photographs https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579541519719-KLL86QESVNJGWUUKNQBC/167854_1536253657431_7766465_n.jpeg Photographs https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579541003210-HBZRRNBIW1F4SCYJEUR2/62747_4446188043972_255072463_n.jpeg Photographs http://grace-larosa.com/spotify-sandbox daily 0.75 2020-01-22 https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579627990639-J0NGLNZSCLI3JHWZEZWR/Sandbox-2.jpg Spotify Sandbox Lots of people use the web player at work or school, making it prime for simple background streaming. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579625478321-QCHN500YOPSRI9BVJNBC/Spotify-Kids-6.jpg Spotify Sandbox Diary studies with families were supplemented with in-home interviews in the US and Brazil. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579627356365-RGN6XETFLO5ZVMW9IN5C/japan.gif Spotify Sandbox Line breaks in Japanese are not as fluid as in Western languages, making responsive page design a tricky venture. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579622257624-UEMP6KXMRA3G32XYNJ1A/Spotify-Kids-3.jpg Spotify Sandbox Web player walkthroughs targeted at increasing retention and teaching less savvy users. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579621761473-8QOOUBWPPWD2ZNGDUFPI/siteasplayer.gif Spotify Sandbox A world where marketing website and web player are one and the same. http://grace-larosa.com/harmony-home-control daily 0.75 2020-01-22 https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579711791809-B6WN9WDW7YA14IF3JRYX/Harmony-1.jpg Harmony Home Control Touch events had to be simple, distinct, and work for any device type. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579711847189-MM7VP1UNNUD1XK50FPQS/Harmony-2.jpg Harmony Home Control Wireframes left, final design right. https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/1579711712480-IKKBPI1310ZXMRIDW5DC/Spotify-Kids-3.jpg Harmony Home Control Tap on, tap off, tune in. http://grace-larosa.com/nyt-audio daily 0.75 2025-09-26 https://images.squarespace-cdn.com/content/v1/511533cce4b044f8ed63b821/27cf0abb-0e69-4dcc-8618-8d605d0ffe09/audio-beta.png NYT Audio - Make it stand out Whatever it is, the way you tell your story online can make all the difference.