My main quest at Warby Parker: make interacting with the brand and product as accessible, frictionless, and beautiful as possible — whether online, in-person, or in-store.
During my time there, I nixed a clunky mobile site and built out a brand new responsive, performant e-commerce platform, with a focus on: streamlining the overall information architecture, simplifying the flows for checkout, Home Try-On, eye exam booking, and PD submission, and optimizing the design and content of landing pages across the site.
I also helped build out the look and feel of visual components, creating a systematic and living Style Guide that improved workflow and served as a toolkit for consistent, clean UI across the digital experience.
Additionally, I supervised the discovery, execution, and analysis of features around personalization and growth, running A/B tests, facilitating user testing, and measuring qual + quan impact to further iterate and improve the customer experience.
And last but not least, I led the User Experience and Product Strategy for a super-secret R&D project in Vision Technology.